Unit 4: Applying the Ten Principles of SBCC

Introduction | Challenge | Activities | Reflection

INTRODUCTION

Wherever you are in the process of SBCC, there are principles that can keep you on the right track. We feature ten such principles here. As you work through the C-Change planning steps, these principles can be your compass, especially when faced with challenges and tough decisions.
  • Principle #1: Follow a systematic approach
  • Principle #2: Use research (not assumptions) to drive your program
  • Principle #3: Consider the social context
  • Principle #4: Keep the focus on your audience/s
  • Principle #5: Use theories and models to guide decisions
  • Principle #6: Involve partners and communities throughout
  • Principle #7: Set realistic objectives and consider cost effectiveness
  • Principle #8: Use mutually reinforcing channels, activities, and materials at many levels
  • Principle #9: Choose strategies that are motivational and action-oriented
  • Principle #10: Demand quality at every step

Learning Outcomes

At the end of this unit, you will be able to:
  • Identify which of "10 principles of SBCC" need to be incorporated (or improved) in your work.

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CHALLENGE

As indicated on the Module home page, the Challenge is the central position or issue to be submitted to the community site, often presented as a real-life scenario.

Challenge Assignment

Revisit the two scenarios about Thandi and Joe that we discussed in Unit 2. Select one scenario.





Next, imagine you have been asked to create an HIV and AIDS SBCC project to address the issues that the scenario highlights. These include multiple concurrent partnerships, age-disparate sex, and transactional sex. Combining the information from the scenario as well the information from our discussion of the scenario in unit 2, consider each of the 10 principles of SBCC.

In a short posting to the discussion area, describe how you would uphold one or two principles (you can discuss more if you choose) for your selected scenario. For example for Scenario 1 (Thandi) you might uphold Principle 2 (use of research to drive your program) by engaging in qualitative research to understand what motivates Thandi to engage in age-disparate transactional sex that may put her at high risk for HIV infection. Highlight how this information would assist you in planning your SBCC project.

You'll find a link to discussion posts for this unit at the bottom of the page.

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ACTIVITIES

Please read at least TWO of the following articles and if you don't choose it as a main article, please skim the Waisbord article (4th article).



OPTIONAL discussion questions on the "10 principles of SBCC."
In the "activities" discussion area, please answer at least ONE of the following questions, and then respond to, or comment on the posting of, at least ONE fellow participant.
  1. Which of these principles speaks most loudly to you (do you find most important/relevant) and why?
  2. Which of these principles do you feel is most neglected in your (or other) SBCC projects?
  3. Where have you seen these principles applied and with what results?
  4. Are there any other principles you feel should be added?


You'll find a link to discussion posts for this unit at the bottom of the page.

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REFLECTION

ASSIGNMENT

Which aspects of this module have been most useful to you and why? Please also share ideas on how you intend to incorporate what you have learned in this module in your SBCC work.

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Subject Author Replies Views Last Message
Challenge carlson800 carlson800 2 76 Jun 18, 2012 by Mashero Mashero
Reflection carlson800 carlson800 2 70 Jun 15, 2012 by Mashero Mashero
Activities carlson800 carlson800 2 58 Jun 15, 2012 by Mashero Mashero