{"content":{"sharePage":{"page":0,"digests":[{"id":"53751988","dateCreated":"1336134937","smartDate":"May 4, 2012","userCreated":{"username":"ckakaire","url":"https:\/\/www.wikispaces.com\/user\/view\/ckakaire","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/c-changeintroduction.wikispaces.com\/share\/view\/53751988"},"dateDigested":1532768701,"startDate":null,"sharedType":"discussion","title":"reflections","description":"Hi Participants, I seem to realise that internet connectivity is a challenge especially for those in uganda these past few weeks. In order to creatively deal with the challenge, shall i suggest that you download the readings so you can run through them offline, and only get back online as as whenever you are ready to post your reflections, discussions etc?......food for thought","replyPages":[{"page":0,"digests":[{"id":"53805366","body":"Chareles that is true,internet in Uganda is really another challenge,
\nWhat is the diference between the C-Planning and the P process in BCC?
\nOtherwise the course to me is very interesting","dateCreated":"1336289834","smartDate":"May 6, 2012","userCreated":{"username":"Mashero","url":"https:\/\/www.wikispaces.com\/user\/view\/Mashero","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"53846844","body":"Richard, C-Planning and P-process is basically the same, its all about the communication planning process. The C planning model, as you will see was adapted from the Health Communication Partnership's P-process.
\n
\nHowever, I havent seen your reflections yet you mentioned that you had actually posted the responses. I am i missing something or would you like to repost?","dateCreated":"1336399591","smartDate":"May 7, 2012","userCreated":{"username":"ckakaire","url":"https:\/\/www.wikispaces.com\/user\/view\/ckakaire","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"55019082","body":"My reflection in C-planning is that if you are to make a successful BCC planning process,all the stages are crucial and MUST be followed,
\nHowever,its a costly process in terms of time and money .","dateCreated":"1339753746","smartDate":"Jun 15, 2012","userCreated":{"username":"Mashero","url":"https:\/\/www.wikispaces.com\/user\/view\/Mashero","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}}],"more":0}]},{"id":"51559346","dateCreated":"1331441505","smartDate":"Mar 10, 2012","userCreated":{"username":"carlson800","url":"https:\/\/www.wikispaces.com\/user\/view\/carlson800","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/c-changeintroduction.wikispaces.com\/share\/view\/51559346"},"dateDigested":1532768701,"startDate":null,"sharedType":"discussion","title":"Reflection","description":"Post your response to the reflection here.","replyPages":[{"page":0,"digests":[{"id":"53553212","body":"one of the strenths is that it helps to bring to light the issues that are affecting people and also helps to design mechanisms that can be applied to reduce on the issues.
\nlimitations, well the fact that it is online, the people that are affected may not be able to access the information or even participate in contributing to what can be done.","dateCreated":"1335770553","smartDate":"Apr 30, 2012","userCreated":{"username":"nflorence","url":"https:\/\/www.wikispaces.com\/user\/view\/nflorence","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"53868632","body":"Good points here Florence - although the "principles" can certainly be downloaded and printed - and then circulated... they needn't "stay" online even if that is where they originate... Perhaps we should all download them, print them and share with ONE person? :) Karen","dateCreated":"1336425349","smartDate":"May 7, 2012","userCreated":{"username":"Karen.Greiner","url":"https:\/\/www.wikispaces.com\/user\/view\/Karen.Greiner","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}}],"more":0}]},{"id":"51559342","dateCreated":"1331441490","smartDate":"Mar 10, 2012","userCreated":{"username":"carlson800","url":"https:\/\/www.wikispaces.com\/user\/view\/carlson800","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/c-changeintroduction.wikispaces.com\/share\/view\/51559342"},"dateDigested":1532768701,"startDate":null,"sharedType":"discussion","title":"Activities","description":"Post your contribution to the activities section here.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"51559212","dateCreated":"1331440838","smartDate":"Mar 10, 2012","userCreated":{"username":"carlson800","url":"https:\/\/www.wikispaces.com\/user\/view\/carlson800","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/c-changeintroduction.wikispaces.com\/share\/view\/51559212"},"dateDigested":1532768702,"startDate":null,"sharedType":"discussion","title":"Challenge","description":"Please post your response to the challenge here.","replyPages":[{"page":0,"digests":[{"id":"53837596","body":"
\nSOCIAL BEHAVIOUR CHANGE COMMUNICATION
\nStage 1; Understanding the Situation
\nProblem: Sexual Networking
\nSexual Network is a group of people who get involved with more than one person sexually for different reasons (causes) and usually between old people and the youths.
\nCauses of Sexual Network
\n\uf0d8 Need for sexual satisfaction
\n\uf0d8 Greed for luxuries and money from the rich old people by the youths
\n\uf0d8 Due to peer pressure among youths
\n\uf0d8 Too much exposure to social networks for example; Facebook, Twitter, Badoo, among others where people of all ages meet
\n\uf0d8 Poverty and unemployment among youths who give in for sex to improve economically
\n
\nHow severe is the problem?
\nToday, social networks are the most reliable communication networks that have taken over people of all ages and it is on these networks that people meet and end up on sexual networks for different reasons as mentioned above.
\n
\nDo people feel at risk?
\nYes, many people feel at risk because of how severe the problem is and there are a lot more causes of this problem which are everywhere and so almost everyone gets involved.
\n
\nWhat are the social, cultural, genders and economic factors supporting or blocking social behavior changes?
\nSome of the factors that block social and behavior change include; ignorance, poverty, illiteracy, cultural norms and beliefs, and also gender inequalities in communities.
\nFactors that support these changes and behaviors include; availability of resources like money, education, sensitization through campaigns and the media.
\n
\n
\nStage 2: Focusing and Designing
\nWhich specific policies, social norms or behaviors will your SBCC project address?
\nMy SBCC project will address the problem of \u201csocial network\u201d in Uganda, making all efforts to bring it to an end. It is both a social norm and a behavior among people above 13 years of age.
\nWhich audiences will the project target?
\nThe project targets all sexually active persons from youths (13years) to adults (below 67 years) and generally, people that use the social networks.
\nWhich approach (advocacy, social and community mobilization, behavior change communication) will the project take?
\nWe will run campaigns on media, that is television, radio, internet and the social networks, in social places like bars, in schools among others. These campaigns will be for; mobilization, counseling, awareness and education.
\nWhich key issues will the project address?
\n\uf0d8 Campaign to stop the vice
\n\uf0d8 In case of sexual harassment by an adult to a youth, what to do
\n\uf0d8 Effects of sexual networks
\n\uf0d8 How to avoid, stop sexual network at all levels from individual to community level
\nHow will this project be evaluated?
\n\uf0d8 By showing the number of people that have got infected with HIV\/AIDS from sexual networks
\n\uf0d8 Figures from stories and testimonies from people previously engaged in sexual networks
\n
\nStage 3: Creating
\nWhich communication materials, processes, and tools will you use?
\n\uf0d8 Awareness campaigns about the problem
\n\uf0d8 Mobilization of the concerned age group
\n\uf0d8 Use of media (TV, radio, newspapers, magazines, internet, social networks, flyers,etc)","dateCreated":"1336376898","smartDate":"May 7, 2012","userCreated":{"username":"Daphne23","url":"https:\/\/www.wikispaces.com\/user\/view\/Daphne23","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"54243908","body":"1.UNDERSTANDING
\nIn this stage am going to be addressing the problem of corruption.
\nCorruption can be understood as the abuse of office or power.
\nCAUSES
\n-low and irregular salaries for officials with large and dependant families
\nSocial norms like those that encourage giving particular people favourable treatment that is not equal to others
\n-Political pressure.This is common especially during votes where some candidates in the 2011 primary campaigns wer giving out money and other items in exchange for votes
\n-Availabilty of opportunites.Some countries and environments are richly endowed with minerals and resources.For instance the newly discovered oil in the albert region
\n
\n
\n-The severity of this problem today in Uganda is very alarming because it is the leaders that should be exemplary but they are the ones that have been indited.
\n
\n
\n- Ugandan citizens have expressed their thoughts through the rampant on going riots.People do feel at risk because corruption impacts on them negatively as it lags them behind in develpoment
\n
\n
\n-The social,cultural and econmic factors blocking this campaign include,greed by insatiable aready rich individuals,favouritism and tribalism of some untouchables,socialnorms and lack of evidence to pin individuals.
\n
\n-Factors to support these changes include,strong laws,transparency,accountability and adequate pay to individuals.
\n
\n
\nSTAGE TWO
\nFOCUSSING AND DESIGNING POLICES
\nMy target audiences are the ugandan leaders at all levels in cabinet,The finalist university students around Uganda because they are the leaders of tomorrow.But mainly all Ugandans at large.
\n
\n-Advocacy will be the approach i will use to approach this problem.because if i influence the concerned stakeholders,my campaign will succeed.
\n
\n-The issues to address will include;
\nUnderdevelopment as a result of corruption
\nHow to curb this endemic
\nCase studies of countries like Rwanda which have developed faster than Uganda because of Transparency and accountability
\nStrong laws that will result to punishments of offenders.
\nUnity to kick out corruption.
\n
\n-Evaluation will be through weighing.This means i will look at the percentage of corruption before i started this campaign.This i will compare to the current percentage after my campaign
\n
\nBy checking my performance through showing the numbers of those that have been prosecuted after being pronounce courrupt.
\nThose that have been forced to leave office and resign as a result of engaing in corruption.
\n
\nSTAGE THREE
\nCREATING
\nI will use multimedia.Because it is a widespread problem in Uganda that needs to be communicated to everyone.I will employ social media.This will target an age bracket of 12-40.Since they relate through facebook,twitter and u-tube.The press will be for the co-operates.Radio for the remote population and TV for all.
\nI will also engage local musicians to communicate my message through infotainment.Opinion leaders will also be part to campaign against corruption. and also interpersonal communication.
\n
\n
\nSTAGE FOUR
\nIMPLEMENTING AND MONITORING
\nI will interview some of the Ugandan leaders about their views on corruption and how it can be curbed.I will focus on the individuals who have been implicated in the corruption sagas..
\nI have learnt that most of them look at it in tribal dimensions.
\n
\n
\nSTAGE FIVE
\nEVALUATING AND REPLANNING
\nI will involve the rural community because they are the mostly affected segments when funds are diverted.It pushes them further in poverty.
\nFunds for advertising and other communications will also be needed.","dateCreated":"1337258008","smartDate":"May 17, 2012","userCreated":{"username":"nakikatasophie","url":"https:\/\/www.wikispaces.com\/user\/view\/nakikatasophie","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"54332148","body":"1.understanding the problem.
\nin this stage i will focus on alcoholism which is defined as compulsive and uncontrolled consumption of alcohol.
\n
\ncasuses
\n-media articles that glorify social drinking.
\n-Gender.men seem more prone to dependency than women.
\npersonality-inability to deal with frustration.
\nAge-the young someone starts drinking the more he or she develops dependancy to alcohol.
\n-Environmental-growing in a society where people are too much into alcohol.
\n
\nHow severe is the problem?
\n-alcoholism is responsible for violent crime,property crime and also plays a material casual role in violent behaviour.
\n
\n
\nDo people feel at risk?
\nyah people do feel at risk because of the dangers associated with alcohol like violence,theft and to the victims the diseases that come with alcoholism like liver and brain diseases
\n
\n-What are the social, cultural, genders and economic factors supporting or blocking social behavior changes?
\n-the social,cultural,gender and economic factors blocking includes believes and misconcemption,poverty,illiteracy.
\n-those supporting include,sencitization through development projects,funds and communicting messages through the media, sensitizing people about the gangers asociated with alcohol.
\n
\n Stage 2: Focusing and Designing
\n.Which specific policies, social norms or behaviors will your SBCC project address?
\n-The SBCC project will address alcoholism which include social wlfare cases income mantainance and related cash assistance programs to stop alcoholism
\n-the audience targeted include:men as primary audience and women as secondary audience
\n-the approach taken will include behaviour change communication,running media aided campaigns to make people aware of the dangers,educate them on alcoholism and mobilize them against the behavior.
\nWhich key issues will the project address?
\n\uf0d8 Campaign to stop alcoholism
\n. How to stop people from drinking.
\n. putting up projects that end
\npoverty.
\n.Addresing the dangers that come with alcoholism.
\nHow will this project be evaluated
\nBy systematically assessing the design, implementation and impact of program that i will use.
\nIt will help identify areas where delivery of services can be improved,know the rate at which people are drinking currently and compare with the past.
\n
\nStage 3: Creating
\nWhich communication materials, processes, and tools will you use?
\n
\n-Iwill make use of campaighns.
\n-Use of media (TV, radio, newspapers, magazines, internet, social networks, flyers,etc) Radio specifically will target the remote people
\n
\nSTAGE 4
\nIMPLEMENTING AND MONITORING
\nwill engage social mobilization for wider participation,coalition building and welcoming testimonies not leaving out having interviews with prominent people on what can be done to do away with alcoholism of which they can assist in putting up laws that can curb against the vice.
\n
\nSTAGE 5
\nEVALUATING AND REPLANNING.
\nIt will involve the victims associated with alcohol,putting up projects that can generate funds and involving participation among the people in the targeted community.","dateCreated":"1337423458","smartDate":"May 19, 2012","userCreated":{"username":"wasikerose","url":"https:\/\/www.wikispaces.com\/user\/view\/wasikerose","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"54576070","body":"Rose, Sophie, Daphne; the work is promising","dateCreated":"1338005738","smartDate":"May 25, 2012","userCreated":{"username":"K-fred","url":"https:\/\/www.wikispaces.com\/user\/view\/K-fred","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"54609472","body":"SOCIAL BEHAVIOR CHANGE COMMUNICATION
\n1: Understanding the problem
\nProblem:Theft
\nThis refers to a criminal act in which property belonging to another is taken without that person's consent.
\n
\n
\nCauses
\nEnvy and jealousy, these are fairly common causes of stealing at school. This behavior often caused by seeing someone flaunting some highly desired item.
\n
\nPoverty, this is where someone lacks the basic needs to sustain him\/her or even when one is unable to provide for the family. They then resort to theft.
\n
\nPeer pressure, this is where one is friends to a thief and over time they end up taking on the vice.
\n
\nHow serious is the problem?
\nThe vice is escalating with the rising number s of street children due to poverty. Pressure has over time piled up on breadwinners of families and therefore has to use all means to provide. Parents on the other hand are increasingly becoming negligent of their children\u2019s behaviors. This has led to lack of foundation behavior principles thus peer pressure.
\n
\nDo people feel at risk?
\nYes, people feel at risk because of the dangers associated with theft, for instance, violence,death and also spread of diseases because at times it involves rape.
\n
\nWhat are the social,cultural, gender and economic factors supporting or blocking social behaviour changes?
\n-The social, cultural, gender and economic factors blocking social behaviour change is poverty and the potrayal of all males as bread winners in the family which makes them resort to all means theft inclusive.
\n-The social, cultural, gender and economic factors supporting social behaviour change are severe punishment which may result to death, ex-communication from the community and family planning campaigns.","dateCreated":"1338204777","smartDate":"May 28, 2012","userCreated":{"username":"chepkiruiedina","url":"https:\/\/www.wikispaces.com\/user\/view\/chepkiruiedina","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"55018424","body":"SOCIAL BEHAVIOR CHANGE COMMUNICATION
\n1: Understanding the problem
\nViolence against Women VAW (Domestic Violence)
\nViolence against women (VAW) is widespread in Uganda, particularly in the forms of physical and sexual violence. Although reliable data on the prevalence of VAW remains scarce, a growing body of research confirms that the two most common forms of violence against women are abuse by intimate male partners (also known as domestic violence, wife-beating, and battering) and coerced sex, whether it takes place in childhood, adolescence or adulthood. In Uganda, 70% of women aged 15-49 years have experienced either sexual or physical violence and most of them are abused by a partner, husband or former partner (UDHS 2006).
\nStudies in Uganda and elsewhere have described both the acute and long-term impacts of violence on women\u2019s health (Harvey et al 2007). Fatal outcomes include suicide, maternal mortality, AIDS related deaths and homicide while non-fatal outcomes include chronic conditions, depression, anxiety, unsafe abortion, miscarriage, alcohol use and risk taking.
\nWomen and men are socialized to believe that men are supposed to have more power in relationships and violence is one way to express that.
\nCAUSES
\n\u2022 Men feel VAW is a means to control their partner this the best we to express your masculinity power
\n\u2022 Treat partners like \u201cproperty\u201d after paying dowry society takes it as a form of barter trade that women are exchanged for pride price
\n\u2022 Consider VAW a private affair, since most of the violence is in homes victims own responsibility and end up not reporting
\n\u2022 abuse alcohol often impairs judgment and men take the law in their hands
\n\u2022 Men believe VAW is culturally acceptable
\nFocusing and Designing
\nTarget audience Young men 18-24 years old, co-habiting or newly married, rural, at least primary educational level, earning low income
\nDesired behavior
\n\u2022 Treat women as their equals - respect their partners
\n\u2022 Do not treat partners like \u201cproperty\u201d
\n\u2022 Speak out against VAW
\n\u2022 Familiar with Domestic Violence Act
\nKey constraint
\nFear to lose power over to their partners
\nCommunication objective
\nAs a result of the campaign, young men should appreciate and believe that women have equal rights and they will speak out against VAW
\nKey benefit
\nMen will be respected by their partners, peers and the community Support Points ;
\n\u2022 Have a better economic future because no VAW leads to no injuries and time away from work
\n\u2022 Improved couple communication which will result in better cooperation, planning and use of family resources
\n\u2022 High status\/reputation in the community
\n\u2022 Facts about Domestic Violence laws available
\n\u2022 Government support for no VAW: LCs, religious leaders, health facilities, police and the Law.
\n\u2022 Positive role models; testimonies from men who treat their wives as equals and never use violence.
\n\u2022 Facts on how violence leads to increased HIV risk behaviors such as alcohol use and unprotected sex and risk factors such as sexually transmitted infections and multiple sexual partnerships.
\nChannels
\nCreating
\nAll these materials are created in a consultative process and are pre-tested by the Technical Advisory Team comprising of ministry officials ,and target Audience before use
\nThese include;
\n Mass media: Radio Drama Series on domestic violence, factsheet, Comic Book, posters, radio spots, TV spots, trigger Videos for peer educators
\nInterpersonal: Men traveling (by bus) conferences whereby regional teams visit communities and conduct interactive community dialogues; peer to peer discussions in male dominated settings such as workplaces and sports clubs; young men recruited and trained as advocates who can then speak out against VAW in their communities; audio CD and discussion guide based on radio serial drama storyline on VAW; African Transformation video profile and module on VAW; puppet theatre (drama)
\nImplementing and Monitoring
\nThe intervention used a toll free helpline with trained counselors to respond to people who had learnt about the campaign through different channels and are in need of more support by providing accurate information about the domestic Violence Act, human right , counsel victims of violence and refer them for further support.
\nThe helpline has a data capturing tool which helps to gather information about the location, issue discussed, age, feedback and the support given to the caller, which can be translated into reports and also with a data base of all referral networks country wide.
\nEvaluating and Re- planning
\n There was an observation of inadequate referral places for upcountry victims of domestic Violence ,this calls much emphasis be put putt on religious leader, Local Councils and the police as the primary support system in VAW
\nThe hotline provided very valuable feedback on the areas that need a quick response like safety plan in emergence situations of physical abuse","dateCreated":"1339746272","smartDate":"Jun 15, 2012","userCreated":{"username":"Mashero","url":"https:\/\/www.wikispaces.com\/user\/view\/Mashero","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"55019040","body":"Steps to follow when designing a Communication Strategy
\n Communication has to be carefully planned and implemented to increase impact.
\nA well designed and Successful communication effort has to be based on a Communication Strategy.
\nGoal : Expected overall impact of program activities
\nSet objective that are Specific Measurable Achievable Realistic and Time bound
\n What to consider
\n\u2022 Results oriented (Increase in knowledge, approval and adoption of a behavior)
\n\u2022 Science \u2013 based (Evidence based-formative research to determine knowledge, attitudes, behaviors, practices etc)
\n\u2022 Client Centred (Design an intervention from the clients point of view)
\n\u2022 Participatory (Engaging all stake holders)
\n\u2022 Benefit oriented (Audience should perceive the benefit)
\n\u2022 Service linked (Link communication to services)
\n\u2022 Multi channel (Utilize a media mix to maximize impact and reinforce messages)
\n\u2022 Service linked (Link communication to services)
\nExpand to scale(Able to replicate to even bigger audiences)
\nThe Process of Developing Successful Communication
\n\u2022 Gain thorough understanding of existing issue and influencing factors
\n\u2022 Develop strategy that outlines intended audience, objectives, main messages, key promises, channels of communication, mobilization plans, work plan, budget and M&E
\n\u2022 Produce, pretest and develop multi-media materials and communication activities.
\n\u2022 Work with districts and local organizations & communities to develop work plans for community mobilization activities
\n\u2022 Implement the strategy in the communities with stakeholders
\n\u2022 Monitor & Evaluate
\n\u2022 Solicit feedback & make appropriate revisions
\n Primary Key Audience\u2019s
\nPrimary audience, this looks at the direct beneficiaries(most affected)
\nSecondary audience, these are support systems to the beneficiary (direct influencers)
\nTertiary audience, policy makers for advocacy (Indirect influencers)
\nAudience segmentation,
\nAfter understanding your audience, segment it by;
\n\u2022 demographic characteristics
\n\u2022 social cultural characteristics
\n\u2022 geographic characteristics
\n\u2022 psychographics characteristics
\n Channels
\n Select channels that can maximize impact but cost effective and these include
\n\u2022 Mass media (print and electronic)
\n\u2022 Interpersonal (family, friends, health workers, etc.)
\n\u2022 Group (mobilising community organisations, drama, puppet theatre , sports, etc.)
\nM & E
\nMonitoring requires attention to:
\n\u2022 process
\n\u2022 performance
\n\u2022 to a lesser extent, outcomes (these are measured at the evaluation stage)","dateCreated":"1339753165","smartDate":"Jun 15, 2012","userCreated":{"username":"Mashero","url":"https:\/\/www.wikispaces.com\/user\/view\/Mashero","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}}],"more":0}]}],"more":false},"comments":[]},"http":{"code":200,"status":"OK"},"redirectUrl":null,"javascript":null,"notices":{"warning":[],"error":[],"info":[],"success":[]}}